Driver relationship strategist. Researcher. The person fleets call when they realize retention is shaped by far more than recruiting.
Nicole's career in transportation wasn't theoretical. It was built in the trenches — working driver acquisition, marketplace growth, and sales leadership at organizations where the pressure to perform was real and the margin for error was thin.
That experience made one thing clear: most fleets don't simply have a lead problem. They have a relationship problem. Drivers rarely describe leaving because of one major event — they describe a series of experiences, across recruiting, communication, and operations, that gradually changed how they viewed the company.
FleetGrowth Partners was built to study and strengthen that relationship. Not as a lead vendor. Not as a recruiting agency. A research-driven advisory that helps carriers understand how driver relationships develop — and where trust begins to erode long before turnover shows up.
Retention is not a program you bolt on. It's the outcome of the driver relationship working — hiring, communication, and operational consistency reinforcing trust across the entire lifecycle. Our recommendations are informed by ongoing conversations with drivers and fleet leaders, and by research into how those relationships strengthen, hold, and sometimes quietly deteriorate.
FleetGrowth Partners was built because carriers deserve a partner who studies how the driver relationship actually develops — across recruiting, communication, and everyday operations — and helps them strengthen the trust that keeps drivers long before turnover ever surfaces.
Book a Driver Experience Audit
Start with a Driver Experience Audit. We'll show you where trust is built and where it erodes across your fleet — before it turns into preventable turnover.